Visit The Dirt Forum for More Information

Author Topic:   Sponorship Question..
Matt22
Member
posted August 20, 2003 03:22 PM
I have had people ask me for a little and the whole world. I will get right to the point be willing to accept whatever people are willing to help you out with whether its a $50 part or $500 for the whole year.


Pandajoe
Member
posted August 21, 2003 09:52 AM
Matt22, that is a tough one. I have asked the samething and I see you are getting the same response as I. They have a point with not refusing any assistance, some is better than none. here is my strategy: From a $$ standpoint add up the cost of the useable parts, gas, tires, pit pass, etc. Then divide by the useable space on the car. Say for places and work out the cost for the realestate, obviously size and position has a different cost. Just a thought. But as another racer without sponsors, IT WOULD BE NICE IF YOU GUYS WITH SPONSORS COULD GIVE US AN IDEA OF THE RANGE OF $$ TO AT LEAST START FROM. The last thing anyone wants to do is over or under price, Correct??


jammin
Administrator
posted August 25, 2003 12:27 PM
rear quarterpanel 500-1000..........
door.....500-1500...................
back flap ......250..............
hood......500....................
break it down from there if they want less....

just make it easy to read, take pictures and make sure you portrait them professionaly.

This is where I would start on an mod.

jammin




mod4
Member
posted August 25, 2003 12:39 PM
I've had some success with these guidelines :

1) I never "cold contact" anyone for Sponsorship. Ask your friends and your friends friends for somebody who likes racing and owns a business. I know, that in this golden age of marketing partnerships that we can use #'s to justify the logos on our cars - but it's never worked for me. Find the business owners that like racing.

2) If you are serious, be ready to sell your program at any time. I was sitting at a lunch counter, the waitress asked me how the weekend race went, and the guy next to me turns out to be both interested and has enough money. I may have gotten him without it, but having a couple pictures and a bio in my truck outside helped.

3) When dealing with a business, I always try and consider what their net profit is over a time period. A car dealer that sells 100 units a month, thats a lot of money coming and going compared to a small general store.

4) I never ask for lump sums. Depending on the business and person I am dealing with, I take half up front, the rest monthly, or space it all out monthly.

5) Do not oversell what you have. Promise less and deliver more.

6) Have FUN with it. While you are trying to sell that Sponsorship, or doing a display in front of the business that sponsors you, you are a "genuine for real RaceCar Driverô ".
You can try and sell anything you want, but if you can sell yourself, you're in there.

7) Be nice to kids. Give them stickers and pictures. First of all, it's good karma. Second of all, kids have parents somewhere .. and some of them have money. If nothing else, you are investing in your fan base a few years early.

Just a few ideas ....

PlumCrazy21
Member
posted August 25, 2003 01:14 PM
mod4 made some great points already and just to give you a little more insight...Find out how much they are spending on advertisements now. Look in your local Sunday paper for the local tire store/auto body shop/mechanic, etc and then call the newspaper and ask how much is a quater page ad cost for one Sunday. Divide this by how many readers(newspaper ad salespeople will inflate this figure) will see the ad and then compare to the numbers that your car will be exposed to on any given night.
You have to target the fan base. Find out the demographics that attend your local track. What are they likely to buy or use? PS everybody HAS to eat and drink something. I am surprised at the lack of grocery stores, restuarants, Pepsi, Coors, etc that is missing from local racing! Who spends all the money on weekly insertts into the newspapers? Krogers,Winn-Dixie etc. Just got to have the numbers, cause these people have the ad dollars.
Good luck to everyone with the sponsorship $$.

[This message has been edited by PlumCrazy21 (edited August 25, 2003).]

Pandajoe
Member
posted August 25, 2003 02:33 PM
Alot of good points hear,I have found that sometimes if you are willing to give a little you can get a lot more in return,for example one year we needed a new motor for our limited sportsman ,our local racing parts vendor had a fresh 421 sitting for sale ,we new he got it in a trade and did not have much invested in it and since we already had a good buisiness relationship with him we proposed that we give him 1,000.00 to use his motor for the season and we would display his logo on both sides of the car ,in the event the motor broke we would be out the bucks ,and regurdless he would get his engime back when we were done .....that season was the best one we had ,30 points out of first.....get creative with your thinking and you would be surprized how well you can do....good luck!


Matt22
Member
posted August 25, 2003 04:22 PM
Same here. thanks for the great ideas.


Back to the Archives