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Author Topic:   how do you get your sponsors?
hrspwr
Member
posted October 15, 2001 06:22 PM
new to forum and want to say hey! just finished my first season of pure stocks [street stocks here] not to bad 30th out of 46 in pts. best fin 11th. i now know how much money it will take to win at my track and know i don`t have it. had a couple of sponsors this year but i am interested in knowing how some of you winners have landed fish with big wallets.


jammin
Administrator
posted November 02, 2001 01:32 PM
First of all.....I want to welcome you to the forum. There is almost as much work involved in the marketing aspect of a race team. The whole picture should be shown as what can I do for you the sponsor. How can I make your business better. If you look at this, it will make it easier. Promotions is as much of a raceteam as any work you do on a car or anything. If you want to be a legitmate team, exposure for your sponsors is the key. They want to be acknowledged for being apart of what your doing on a regular basis. There are a million things you can come up with, but from what I have seen, it is better to come up with something completely fresh and different that works. Use your imagination to show them that your smart and can be organized in everything you do. If you can do this and promote a sponsor the way they want, you can build from there and go for your larger sponsors. I know this is a little vague, but it does work.

jammin

[This message has been edited by jammin (edited November 02, 2001).]

hrspwr
Member
posted November 08, 2001 05:31 PM
Yeh Jammin that was vague. You got your point across though. I went out selling today and had a hard time. I hit seven good sized businesses and had no bites, this door to door stuff bites. I would much rather be working in the car but no sponsors = no car.
The marketing side of the biz is not as pretty as the racing side. We will keep after it, if you wanna race ya gotta sell.


BSracer8
Member
posted November 08, 2001 07:00 PM
Get some Steve Smith books. They are good reading and have great tips on car setup and parts availability. That is unless you drive a Ford Like me and then they are good for toilet papaer. Seriously, the books are good.
I am not having to much luck with the sponsor thing. Last year I used some of the businesses I deal with on a daily basis. This year{2002} I am trying to go after some decent money. Every bit helps and if I can`t get any new sponsors the old ones will be welcome as always.
Where are you at in DEL I live in MD.


BSracer8
Member
posted November 10, 2001 07:59 PM
First of all, you have to get a game plan. What am I going to charge a sponsor for a spot? Document everything. Make it pretty and have something in writing that you can leave with the business. Call back. Do not take well...maybe, for an answer. Make the business tell you "NO". Show them your serious in your efforts by following up ever so often until they flat say no, then move on. Be consistant and deliberate in your efforts. Get some cards made, they will take you a long way. Get a site done for your racing. Show the sponsor that you are legitimate and they will make an effort to talk. Do things that will allow you to promote them. A site is a very good example for extra exposure. One thing to remember, most people's nature is to assume the worst...use it to your advantage. Go to them with the attitude that "I am not just a hick wanting to go out and slam some cars this weekend. I have a legitimate business and I will show you." "Here is a proposal...take a look. This is what I have to offer. I will call you back later this week to discuss your options with our team if you like." Remember, it is all how you portray yourselves to your potential sponsor as to how serious they will take you. If you go in jeans and a T-Shirt....you can basically hang it up. If you dress nicely and show them that "I'm no slouch!" Then they will be more apt to listen to you. Portray your sport with dignity and it will pay you back. Remember, these guys are "NON" racers in most case, and some may not even be race fans. You have to relate what your doing to how you can help their business and show them that you CAN help them get more exposure. Get actual fan numbers from the tracks, show them how it can be a billboard down the street....do your homework and it will pay off. Then it also shows that you are prepared at time of presentation because you have a sense of confidence that you have done what your supposed to do to make it work. I hope this helps a little.

jammin


hrspwr
Member
posted November 11, 2001 10:21 AM
Thanks Jammin, I`ve been doing all those things that you have mentioned, I just think that it is a rough market right now. I have gotten a few more leads and need to do my follow up. I made some presentation folders and have a lot of pictures to show along with the price sheets and proposals. I did call the track last week and ask for a press kit so I can display attendance numbers etc.
Racer 8 good luck with the camaro I know that Potomac Speedway will let you run one on their track. It sounds like Potomac may be a good hike for you though. It is in southern MD on this side of the bay. They are pretty tight on their tech so make sure you check out their website and read the rules.
I race at Hagerstown Speedway, it`s a 1/2 mile clay oval with medium banks. It`s a pretty nice track but they don`t allow camaros, firebirds or mustangs. Buy yourself some Steve Smith books before you get to far along in building your car. You can X brace the unibody of your car giving it some rigidity and take advantage of your cage to make your car solid.
You should probably stay at one track your first year and get some seat time and really tune your car. Maybe your track has some test dates take full advantage of those. If your car is really working good then go ahead and go to different tracks. It`s hard to figure what your car is gonna need until you have run it for a little while.
Get to know the guy`s racing at your track. It`s a lot easier to do if you are there every week and not out running different tracks. Find out what they are running in their cars , they probably won`t tell you at first but after seeing you for a while they might be a little more helpful.


BSracer8
Member
posted November 11, 2001 05:03 PM
hey people,just saying hey and that i really dig this site!i am in the exact same situation as you are hrspwr.I need COIN!!! Jammin',u sound like u have been doing this for awhile,i appreciate the advice!i was a rookie this year with a real similar record as u,hrspwr.I believe i learned a lot,but i know i still got a lot to learn!good luck all!


02Win
Member
posted November 15, 2001 10:13 AM
This is how I got started with my first sponsor. They have a tire/auto repair. I asked about them sponsoring me with tires. The first year they just gave me used but good tires. I called them every Monday morning with a race report.
The second year I asked them to step up. That year they gave me new tires and did front end alignments.
Now they give me tires, wheels, new ball joints, batteries, idlers etc. I'm now talking with them about going in half with
me on a new I-Stock. This goes to show how you can grow from used tires worth about $80.00 for the year to about $5,000.00 to $6,000.00 for this next year.


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