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Author Topic:   street stock sponsorship
checkerchaser
Dirt Roller

Total posts: 12
posted November 12, 2004 06:46 PM  
i race in the street stock division in oregon..my first year i won rookie of the year..2nd year 5th in points and most improved..this year 4th in points...my main sponsor pays for my fuel and i have a trans shop that takes care of my trans and a frame shop for suspension stuff...sooo the fuel cost about 500 a year..what do yall try to get from a main sponsor?..thanks for any help..need to get ready for 05...

redneck racing
Dirt Forum Champ
Total posts: 860
posted November 12, 2004 06:55 PM  
I have 2 wrecking yards that sponsors me parts I also have a machine shop that does my motor work the rest of my expense is out of pocket(my wife owns my car) sponsors are nice to have but I have a hard time with the locals because i run 2 1/2 hours away,the car parts store that I manage, helps me out with plugs, oil changes and filters, ive never tried the locals there but have been fitting most of the bill for the last 6 years myself I call it love for the sport. Good Luck. Eddie

JT54
Dirt Maniac

Total posts: 170
posted November 12, 2004 08:53 PM  
Sounds like your headed in the right directionwith your racing...Its always nice to see fellow oregonians on here.....I live in K-Falls and race in yreka which is an hour and fourty five minutes away it is hard to get sponsorship but what I have found works the best is ,use your racing program as a marketing tool and make sure your sponsors know your car and your team are at their disposal for special events like parades apearances at their buisiness etc....cary yourself in a profesional manner on and off the track and try to make sure the sponsor feels they are getting their moneys worth.......if you can do all this succesfuly then you might be surprised how many people aproach you ,asking how they can come on board .......to answer your question ,I run a modified and my q-panel sponsor pays 1500 all the space on my doors are saved for 6inch x12inch logoes ,at 200 each hood space is negotiable as is all the space for that matter.....good luck ....where do you race?

checkerchaser
Dirt Roller

Total posts: 12
posted November 12, 2004 09:16 PM  
jt..thats is great info and advice ! i live in portland so i race at the sunst speedway in banks and my home track is the river city speedway in st helens..we have a great website..www.rivercityspeedway.net...lots of pics and info...check it out!..having my fuel paid for last year really helped out but if im going to be a front runner i need all the help i can get..there are some new resturants and a big country bar that just opened here so i need to go talk to them but dont want to scare them off with big numbers..1500..sounds like a good place to start...being in ss i may not get as much as you... but can always come down!..thanks again...skip

JT54
Dirt Maniac

Total posts: 170
posted November 13, 2004 11:05 AM  
Another thing that has worked well for me is ,spend a little money and develope a sponsorship broshure that outlines demographics and outlines the services you offer as a marketing tool....include photos of family and friends at the track and some racing action .....dont mention cost of sponsorship in the broshure ......discusion of funding should be saved for later ,after you have established a repore with a prospective sponsor.....hope this helps.

Blind Barney
Dirt Maniac

Total posts: 120
posted November 13, 2004 11:19 PM  
First of all don't call them sponsors. You will make the business owner you are approaching feel more comfortable if you say you are searching for advertising/marketing partners and you can offer a racing billboard. I know I may sound wrong considering the NASCAR guys use the word 'sponsor' but at our level dude we don't have a TV package or 100,000+ in attendance and marketing partners do not look for us little guys we look for them. I'm telling you do not call them a sponsor if they are a flat out cold contact. You are selling them an advertising service in return for their money, your job is to get their name out there. You may have more luck and trust letting them know that you are selling them a service as opposed to saying you are looking for sponsors. Offer to park the race car in front of their place of business 5 or 6 times and not just track time. There is probably more traffic that drives by their office in a day than what attends your track, no offence. If you approach a non-race fan business owner or manager with an offer of something that may improve business they will be more receptive to hear you out but to a non racing person who does not understand the word sponsor as we as racers know it he thinks sponsors are for spelling b's, walkathons and charities and things like that where it is flat out a gift of money for nothing in return, sponsorship is generosity in the public eye. From the dictionary "One that finances a project or an event carried out by another person or group, especially a business enterprise that pays for radio or television programming in return for advertising time" which is exactly what you are doing but the word sponsor in the general public is received differently than what the dictionary says. Some thoughts to consider.

    

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