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Author Topic:   sponsor question
djsamson
Dirt Maniac

Total posts: 107
posted July 29, 2004 06:27 PM  
How much do you charge for your primary and associate sponsors? Thanks

Okie11m
Dirt Freak

Total posts: 287
posted July 29, 2004 06:49 PM  
I have a main sponsor that gives 750 per season, 4 others that give 250, & a crop dusting company that gave me a key to the av gas pump.

merc123
Dirt Full Roller

Total posts: 28
posted July 29, 2004 09:41 PM  
Wow. The guy I pit for only got $500 to start out with and then he later got 2 new rims from the guy. I guess he needs to renegotiate

mod70
unregistered Total posts: 28
posted July 29, 2004 09:54 PM           send a private message to merc123   Edit/Delete Message   Reply w/QuoteBBBBBB
Hey, for my first year I practicaly gave it away. I charged $180 for a pair of tires to get on both quarter pannels. I called back for the next season and the dumb *** actually told me he didn't think he got his money's worth!!!!!
Don't go too cheap, if they're willing to drop the fat cash, that will show they're serious about being in the sport and commitied to your racing. I spend so much every year that a couple hundred in sponsor money just don't mean all that much. Even $500 is only about 5% of my yearly expense.

speedyd1
Dirt Maniac

Total posts: 170
posted July 30, 2004 06:33 AM  
as a racer and a sponsor i can see both sides to the argument. as i see it -
win and you can set your own price.
lose and you take what you can get.
it all boils down to the same economic priciples we use every day in our business.
everyone wants to be associated with a winner to receive the exposure. no one really wants to be on the car who gets lapped and causes the front runners to wreck.
if you win - ask for more. if you lose - thank god someone wants to help you.

djsamson
Dirt Maniac

Total posts: 107
posted July 30, 2004 02:43 PM  
How much money did you recieve from your sponsors?

djsamson
Dirt Maniac

Total posts: 107
posted July 31, 2004 11:02 AM  
How do you get a sponsor to sponsor you?

speedyd1
Dirt Maniac

Total posts: 170
posted August 01, 2004 12:30 PM  
i would start by asking friends and family who might own there own business or be in charge of someone elses. start out small and invite them to the track to see you run. for that matter - invite them to the pits to help with the car. people start to be more giving when they see whats going on and can enjoy it themselves. its not like everybody else who walks through the door looking for donations for everything under the sun. if you approach them like everyone else you'll be treated like everybody else. show them pictures and just be genuine. even if they give you 20 bucks you still treat them well and thank them like they gave you 2000. you would be suprised at how many people i give money to just because i know how hard it was to get started.

djsamson
Dirt Maniac

Total posts: 107
posted August 03, 2004 06:49 PM  
If you asked an engine shop to sponsor you, would they give you a free engine for your car?

jay116
Dirt Freak

Total posts: 428
posted August 03, 2004 07:17 PM  
Be thankful for anything that you get! Even if it's just fuel to run the car! When you're registering before the race, make sure you tell them your sponsor's name so they can announce it everytime they announce you and your car. Sponsors sitting in the audience like to hear their name!

OvalRocket34
Dirt Forum Racer

Total posts: 81
posted August 04, 2004 09:25 PM  
It all depends on what you offer the sponsor in return. The better marketing package you offer ( with proof of effectiveness ) the more you can possibly negotiate from the potential sponsor.

My first rule is never quote an amount to a potential sponsor until they ask. But before you blurt out a figure, let them throw one at you and get a ballpark idea where they are coming from.

I get people who offer $100 - $200 but before you know it I have them on the hook for $1000. You just need to be able to talk, be well prepared, and don't present yourself timidly. Know what you want and how to go after it.... Look at the link below (pic of my car) Each sponsor in the car (including 2 on hood) were a minimum of $1000.
http://www.cnydirtracing.com/brewerton716/brewerton7-16-19.htm

djsamson
Dirt Maniac

Total posts: 107
posted August 05, 2004 01:38 PM  
Ovalrocket,
What if your new, can you still demand about $750 a sponsor? Thanks

OvalRocket34
Dirt Forum Racer

Total posts: 81
posted August 05, 2004 02:39 PM  
Well you never "demand" any amount. I was lucky in the fact I had alot of experience in other classes and had won alot of races. That played a factor in how I presented myself. If your starting from scratch, that $100-$200 sponsor is a good start. I also have a program that allows a business who isn't already involved in racing to get a start for almost nothing. Most of the time they get a taste of it and hear people mention they saw the car at the track or on the road or wherever and all of a sudden they see the value and develop an interest in helping you more.

I have a sponsor who just dry cleans my fire suit every week for free.... I just displayed the car in front of their store and talked with them now all of a sudden they want to get me a new engine for 05. Start small and if you play it right it will snowball and develop from there. No sponsor is too small, and no matter what they give you, treat them like they are the most important sponsor on the car. It makes a difference.

Your best bet as a new driver is to approach people you know first. You chances are much better with them. It doesn't hurt to have other people check around for you either.


djsamson
Dirt Maniac

Total posts: 107
posted August 05, 2004 05:31 PM  
If you have past racing experience in different divisions, does that mean that you probably will get a higher price?

OvalRocket34
Dirt Forum Racer

Total posts: 81
posted August 05, 2004 05:42 PM  
Not always, but potential sponsors are more apt to give a little more if you have a positive track record. If you've never turned a wheel before, and the potential sponsor is familiar with the sport, your chances of getting a larger amount of money is slim.

stic8
Dirt Full Roller

Total posts: 69
posted August 05, 2004 06:43 PM  
my team has been racing 5 years drivers owns car, doors $1000, fender or quater $500 trunk free because that guy painted the car / what sponsors want is for people to call them or enter their doors after seeing you race when you get a chance walk over to the stands try to reconize people you know or may have seen some where , where do they hang out or shop this is a start for places to look, little resturants(not major chains) and drinking holes are always good places for quick cash, people go there and spend money and talk about racing from the night before! owners like that! ways to help keep sponsors is to give them a picture of the car and stop in once and a while and talk to them , car on trailer doesnt hurt either! because people will stop to look.

racerguy500
Dirt Maniac

Total posts: 168
posted August 08, 2004 10:07 PM  
The main thing with a sponsor is "TAKE CARE OF THEM". I am reading alot about how to get them on the hook and get what YOU want. I sponsor ALOT of cars and my first rule is you are not going to talk me into putting my name on your car. You EARN that. You have to work for it and deserve it. What is my return on my investment? How do you handle yourself at the track? Would I want my name associated with you and your team? And make ME some money. I don't give anything to anybody just because I like them. It is a business investment and must be beneficial to me and my business or I will not continue assistance or even have stopped offering assistance while at the track. Most sponsors will chase the winners but I prefer to take the regular guy and help him be a winner. But my business is building chassis' so that wouldn't apply to most businesses. No offense but in order to help you get sponsors you need to look at how you can help that business grow and make THEM money. Dangle that carrot in front of them and you might get some help, just asking for money to help you is not appealing to anyone. Regardless of your win record. I require the car and driver make appearances to help MY business and to tie my name to community efforts, (school fund raisers for example) MOST drivers won't meet those demands so I don't continue to sponsor them even though they say they will prior. Sell the advertising value and make sure they get their moneys worth. I know for me, once I sponsor you, you sell for me and just like a job, if you don't sell, I replace you. You are selling advertising space and opportunity, live up to your end of the deal. As far as how much to ask for, how much can you sell for them? Sorry about the long winded response, this is a touchy one with me, lol. Good luck.

    

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