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Author Topic:   Sponsors
djsamson
Dirt Maniac

Total posts: 107
posted July 27, 2004 09:19 PM  
What is the best way to get a sponsor?

crc1124
Dirt Maniac

Total posts: 143
posted July 27, 2004 10:29 PM  
that's the eternal question we all ask. It's very hard to ask someone to help pay for your hobbie. First you have to prove to them that it's beneficial to the company you are asking. Make them feel like they're a part of you team. That's just some of the ideas I gotten off of the internet. I'm still looking myself. I'll keep watching here . Good Luck!!

[This message has been edited by crc1124 (edited July 27, 2004).]

M1
Dirt Freak

Total posts: 257
posted July 28, 2004 10:15 AM  
Draw up something on paper. Write down costs, expendatures and all that stuff. Find out the average fan count at the tracks you race at is, so they know about how many people will see it there.

Give them "package" options. For so much money you get this part of the car, or even more you can have the door, or a ton of money we do the car in YOUR company's colors. ect ect ect.....

If it looks profesional, they will take you much more serious then if you just ask them if they wanna sponsor a racecar.

Try and come up with something for EACH bussiness that you approch on how THEY could benifit from being ona racecar. Thats tough.

Remind them its ADVERTISING, and the car will be seen more then at the track. Offer them to have the car at their bissiness for a day or two, showing it off, and maybe drawign curios people into see it. Have it in parades, and car shows if you can.

If you take all of these idea's and draw it up on your computer, and print it up to look like a bussiness plan, it will be much more impressive.....

Good Luck, we all need more sponsors, and they are HARD to convince, so dont get discouraged right away.

zeroracing
Dirt Forum Champ
Total posts: 1875
posted July 28, 2004 11:28 AM  
my biggest problem with sponsors is other racers. they get them to sponsor them then dont live up to the moon that they promised the people so the business will get mad and not sponsor a car again. seen it happen alot around here.
so if you get one, treat them well and dont make false promises.
good luck, if you find any secrets let me know.

djsamson
Dirt Maniac

Total posts: 107
posted July 28, 2004 02:18 PM  
Thanks for everybody's feedback, but how much would a primary sponsor pay? and a few associates? Thanks

carolinafast
Dirt Full Roller

Total posts: 72
posted July 28, 2004 03:14 PM  
yeah buddy,zero
happens all the time here....we have to rely on buddies and whatever we can scrounge
i'm going to try the professional route and see how it works

M1
Dirt Freak

Total posts: 257
posted July 28, 2004 03:39 PM  
Good point....KEEP YOUR PROMISES!

Also stop by every so often with results, or just to check up on things. Keep them interested, and involved.

I dont know what you should start for sponsor spots. You could try for the smaller spots to be fuel or tire (even beer) sponsors that donate weekly. the larger spots could be money sponsors with the door spot being the major one, and that would have to be something you come up with for a price, but leave it negotiable.

MThershey
Dirt Full Roller

Total posts: 36
posted July 29, 2004 09:29 AM  
Here's an idea some of you may try. I'm the host of a morning radio show and also run a pure stock. With my job, I have the added bonus for sponsors of being able to mention their businesses in conjunction with talking about my racing results and experiences. This could work for you if you approach radio or TV stations with a sponsorship proposal making the car the mascot of the station. Make the car number the frequency or channel of the station and a large logo on each side and match the station's colors. Give them this at a reasonable cost and then do reports on the air for the station with weekly results. This then allows you to use the reports as air time to mention your other sponsors which gives them added bonus for their sponsorship dollars. One of the keys to selling this to the radio stations will be to have plenty of personality so the on air reports are entertaining. If someone in your pit crew is naturally entertaining, make them the race reporter. Make sure the car looks good and make it available for display at station events. Also, record the reports so you can play them for other prospective sponsors and always mention them! My car doesn't have any more room for sponsorship and I'm going to use this next year to move up to street stocks.Good luck!

[This message has been edited by MThershey (edited July 29, 2004).]

djsamson
Dirt Maniac

Total posts: 107
posted July 29, 2004 03:16 PM  
How much would a primary and associate sponsors pay a driver? Thanks

djsamson
Dirt Maniac

Total posts: 107
posted July 30, 2004 12:13 PM  
For your first season in racing, how much would you charge your sponsors?

51racing
Dirt Maniac

Total posts: 138
posted July 30, 2004 12:32 PM  
quote:
Originally posted by djsamson:
For your first season in racing, how much would you charge your sponsors?


I would say for your first season, whatever they can afford to give, that's what you need. Being pretty new myself, I know I can't ask for tons of money so I will get whatever I can get, even if it isn't direct money, parts, tires, whatever. Get some seat time and when you start moving up, then start to worry about that.

djsamson
Dirt Maniac

Total posts: 107
posted July 31, 2004 11:00 AM  
Do you just walk in to a store and ask them to be your sponsor, or send them a letter?

51racing
Dirt Maniac

Total posts: 138
posted August 02, 2004 08:02 AM  
Try getting them interested to some degree. Talk to them. If it's a gas station you're looking at, fill your car and hauler up there, and talk to the owner. I was looking at getting sponsorship from a sports bar that was known to sponsor sports teams, so I would go eat there, have a few beers and talk to the owner. Over time he became more interested and wanted to without me needing to talk him into it. Offered to make appearances with the car for big Nascar races that they play, stuff like that.


djsamson
Dirt Maniac

Total posts: 107
posted August 03, 2004 06:47 PM  
How about this, could you ask an engine shop to sponsor you, in return, to give you a free engine for your race car?

gould
Dirt Forum Champ
Total posts: 730
posted August 03, 2004 07:16 PM  
they might give you a good discount on parts and labor

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