posted May 31, 2005 11:36 AM
I'm part of a new team and I'm wanting to find a local sponsor for our car. Can anyone give me any tips or advice on how to go about this ? What would be a good amount to ask for on a car that only races a local track ?
wfoondirt Dirt Forum Champ
Total posts: 505
posted May 31, 2005 12:27 PM
First of all sell Advertising, don't ask for sponsorships. From there it's marketing 101. I usually make up packets that contain driver/crew profiles history accomplishments ect. basically a resume for your team, keep it short because most people don't care. Next include some demographic information about the people that will be at the tracks and how many people will see your car each week. You then need to define exactly what the advertiser will get for their money, size of logo/location placement on website or other promotional materials etc. I usually come up with 3-4 different packages for an advertiser to pick from.
Most of the people I know around here get a minimum of $5000 total per year usually divided up between 3-4 major sponsors. I usually try to cover major expenses (rebuilds, upgrades etc) with sponsor money then cover week to week expenses with purse money.
Fastride 38 Dirt Maniac
Total posts: 125
posted May 31, 2005 01:43 PM
Or to make it easier on them...it's how it's worded. Instead of saying $5,000 per year or $500 depending on the company. Try selling $50 a week to 5 different companys. You'll be collecting $250 a week to race on and your car will be covered in sponsers that want to advertise and to them forking out $50 a week sounds cheap...most company owners have that in cash on them. Good luck
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