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Author Topic:   Never use the word sponsoring when you try to get 1
Dunbar
Dirt Maniac

Total posts: 119
posted August 21, 2002 02:13 AM
If there's one thing I've learned in trying to get a sponsor it's not to use the word sponsoring. When they hear the word sponsoring it makes them think that there giving there money away. Use the word marketing and see how far you get. I know it sounds funny but i guarentee it'll work better than sponsoring. Plus the guy that runs my website he's into all this sponsoring stuff and he's even told me not to use the word sponsoring.....

jammin
Dirt Administrator

Total posts: 5556
posted August 21, 2002 07:07 AM UIN: 16262997
I think that using the term "Looking for some help" seems to work a little better myself. And then tell the guys what you can help them with. That way it seems to be a help/help deal and people will listen more.

ford5
Dirt Freak

Total posts: 298
posted August 21, 2002 07:22 AM
jammin, then should'nt this catagory read....help wanted. LOL

jammin
Dirt Administrator

Total posts: 5556
posted August 21, 2002 07:50 AM UIN: 16262997
Depends if you are asking me for sponsorship.....lol

outlawstock17
Dirt Forum Champ
Total posts: 620
posted October 03, 2002 07:53 PM
i'm in outdoor advertising myself and if you want to attract a prospective advertiser you need to tell them what you can do for them, not what they can do for you.

have a portfolio with pictures, driver history, attendance at the track(s) you race and offer your services in other areas besides at the racetrack.

a lot of potential sponsers might like to have your racecar displayed at their place of business occasionally. you have to keep your racecar looking good. no potential sponser wants to see a wrecked up heap in their parking lot. passers by will think it's a "dollar a whack car bash" or something.

when you are courting a prospective sponser, be clean shaven, professional and articulate in your presentation. good luck to all in your endeavors.

hoosier_baby_3D
Dirt Maniac

Total posts: 118
posted November 01, 2002 02:55 PM
I have to agree with Jammin, when a person or business hears "Sponsor" the rest is almost history. Kind of like when you answer the phone and when you here, this is so and so from a company, that is all you tend to hear bc most people say, i'm not interested then hang up. That is how businesses tend to be when the "S" word is presented.
Make sure you let them know what you can and will do for them before yo ask them to do anything for you. Kind of like the phrase, "Reel em in."

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"Blood, Sweat, and Gears"

baz weatherhead
Dirt Newbie

Total posts: 4
posted November 29, 2002 08:26 PM
[QUOTE]Originally posted by hoosier_baby_3D:
[B]I have to agree with Jammin, when a person or business hears "Sponsor" the rest is almost history. Kind of like when you answer the phone and when you here, this is so and so from a company, that is all you tend to hear bc most people say, i'm not interested then hang up. That is how businesses tend to be when the "S" word is presented.
Make sure you let them know what you can and will do for them before yo ask them to do anything for you. Kind of like the phrase, "Reel em"

thats afair point about the s word,make the deak sound professional.but what exactly can we do for them?all i know is that the sponsors money will add wait to the yearly racing budget+make the team more compeative with extra race parts that we otherwise would not be abble to afford.
so is having there company name on the side of the car+puting it on show outside there building going to be anoth to perswade them into writing a cheque?what type of company do you target,racing parts,engine builders,tools etc will sponsor the top boys,so do we go for small normal companys?

b4racing
Dirt Maniac

Total posts: 180
posted November 29, 2002 09:58 PM
Go to any and all businesses. The ones you do not ask you will never get sponsored by them. I went around for 2 solid days trying to get sponsors. I got a lot of no's and a few yes, but it is more than what I started with. Bobby

baz weatherhead
Dirt Newbie

Total posts: 4
posted November 30, 2002 07:37 AM
yes the worsest thing they can say is no!
my team race here in england,in a formula that has around 550 reg.drivers but not that to good of a fan base because there is a larger,higher division if you like, formula which is in some peolples opinoin better.i love them both and treat them as the samething but diffrent factors divided the to.
so we start off on a bad foot in a sponsors veiw,but we have 3-4 meetings open to us on any weekend from late march to early november from scotland-cornwal in the southwest of england.so there is protentioal!im planning to do a "package" to sell are team to sponsors put what toypics do i need to cover inform the companys about?do i go for companys that we could get some££$$ from or companys that can help towards the racing ie trailers,sign writing?

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