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Author Topic:   UDTRA BACK ON SPEEDVISION FOR 2002
jammin
Dirt Administrator

Total posts: 3279
posted August 16, 2001 08:44 PM UIN: 16262997
UDTRA BACK ON SPEEDVISION FOR 2002

WOODSTOCK, GA - United Dirt Track Racing Association officials have
announced that the UDTRA Pro DirtCar Series action will return to the
Speedvision television network for the 2002 season.

"The growth of the UDTRA Pro DirtCar Series in the motorsports industry
and
Speedvision in the television industry have paralleled each other," UDTRA
President Mike Swims said. "Speedvision has grown to over 40 million
subscribers, and the UDTRA Pro DirtCar Series now appears in 18 different
states. We have been working with Speedvision since early this year to
put
together this package for the 2002 season."

The UDTRA Pro DirtCar Series will feature a minimum of 10 events and a
maximum of 15 events during the 2002 season on Speedvision. Each event
will
air during a prime time air slot, with at least two reruns of each event
at
other times. UDTRA officials will now be looking at different venues to
host these televised events that have adequate lighting and facilities that
are compatible to television standards.

In announcing the 2002 UDTRA Pro DirtCar Series television package with
Speedvision, Swims said it is just a part of the 2002 picture for the
series.

"Television is a very important element in our negotiations with major
corporations that have shown an interest in sponsoring the UDTRA Pro DirtCar
Series in 2002," Swims said. "This agreement with Speedvision allows UDTRA
to complete some sponsorship packages we have been working on for several
months."

Swims said he and his staff have received literally thousands of E-mail
from
dirt late model fans across the country saying how much they've enjoyed
the
coverage Speedvision provided, and were anxious for the broadcasts to
continue.

"The response we have gotten from the fans has been overwhelming, and this
is something that has also caught the attention of companies looking at
us
to become a marketing partner in the UDTRA Pro DirtCar Series," Swims said.
"UDTRA was the first dirt late model series to televise events in 1996 on
a
regional basis, and expanded to the national level with Speedvision in 1998.

"Because of this growth we have now entered some major markets across the
country, which has also increased our fan base," Swims said. "Our
Speedvision telecasts allow the fans that can't get to the events the
opportunity to still enjoy our races."

The UDTRA Pro DirtCar Series has become the premier and only national dirt
late model series, paying the highest purses and point fund, which attracts
the nation's leading professional dirt late model drivers. The program
has
evolved from the Hav-A-Tampa Dirt Racing Series, which was formed in 1990
as
a southeastern regional dirt late model traveling series.

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