posted February 19, 2003 05:18 PM
FOR IMMEDIATE RELEASE:
Southern All Star Racing Series Press Release #1
O’Reilly Auto Parts Inks 4 Year Deal With Southern All Star Racing Series
HUNTSVILLE, AL—The Southern All Star Racing Series and the Springfield, MO. based O’Reilly Auto Parts have signed a 4 year agreement to sponsor all four divisions of racing that currently run under the Southern All Star Racing Series sanction. These include the Dirt Super Late Model series, Asphalt Super Late Model series, SuperTruck series and the newly formed Pro Late Model series.
O’Reilly Auto Parts will become the series' title sponsor for the next four years. O'Reilly will expand their ever growing list of auto parts stores throughout the southeastern part of the United States and felt the Southern All Star Racing Series will be very helpful in marketing the company in this area. The series will now be known as the O’Reilly Southern All Star Racing Series.
O’Reilly has pledged to work with participating SAS tracks, helping out with promotions, advertising and the over all promotion of the series through the O’Reilly’s name. Look for more information in the coming weeks about O'Reilly Southern All Stars. This sponsorship will have no bearing on the schedule or operational aspects of the series.
For more information concerning the series contact the Southern All Star Racing Series at (256)539-4484 or www.southern-allstars.com