posted January 07, 2003 07:05 PM
UDTRA REBORN WITH NEW OWNER AND NEW NAME
FOR IMMEDIATE RELEASE:
WOODSTOCK, GA - United Dirt Track Racing Association officials have
announced the sale of the UDTRA Pro DirtCar Series to Doug Bland, who will
re-brand the series as the Xtreme DirtCar Series. Mike Swims, who has been
the owner and president of the series since 1995 will remain with the new
company in an advisory role.
Bland is the owner of Short Track Entertainment whose agency served as
UDTRA's sponsorship sales representative during the 2002 season. Bland has
purchased controlling interest in the series, with Swims remaining as a
minority shareholder in the company. The headquarters of the Xtreme DirtCar
Series will move from Woodstock, GA to Mooresville, NC.
"I'm excited to be involved with what I feel is the start of something very
big," Bland said. "Mike Swims and his staff have done a great job to get
the sport of dirt late model racing to where it is today."
Bland said the Xtreme DirtCar Series will build on the strengths of the
UDTRA Pro DirtCar Series and incorporate some new and innovative concepts.
The 2003 schedule for the Xtreme DirtCar Series will be announced on January
"We have worked our tails off to develop a great floor plan that will build
the Xtreme DirtCar Series into one of the nation's premier racing
organizations," Bland said. "It will be our job to continue to build the
sport, not only for our current fan base of dirt late model racing, but to
expose our sport to new fans."
Announcements made at the PRI Show and the series banquet last month in
Indianapolis concerning the $100,000 increase in the 2003 point fund and
entry fee revenue sharing between the series and event promoters will remain
in place. The multi-year deal with SPEED Channel is also in effect, with
Xtreme DirtCar Series events to be televised in 2003.
"Doug and I have been discussing this for quite some time and he is
certainly not the first person that has been interested in purchasing
UDTRA," Swims said. "But after knowing and working with him the past couple
of years, he has impressed me as the one that truly has a passion for our
sport and the people in it. He possesses a level of integrity and work
ethic that I understand and respect. I am confident that the Series will
continue to grow under his leadership."
Swims will continue to promote the series marquee event, the $55,000-to-win
Hardee's Shootout at Dixie Speedway in Woodstock, GA on October 10-11, and
series event at Rome Speedway in Rome, GA. Swims is also looking to promote
other Xtreme DirtCar events at other tracks across the country.
"I have enjoyed my role as President of UDTRA," Swims said. "My wife Debra
and I have made some great friends while running this Series and we
certainly have appreciated all their support over the years. I am looking
forward to the new challenges that await me as I continue to try and help
move forward the goals of this program."
Bland, 32, brings an impressive resume on all levels of motorsports to the
Xtreme DirtCar Series. Bland was the Marketing Director for Penske
Motorsports at California Speedway and Homestead Miami Speedway from 1995
1999. Short Track Entertainment is also the sponsorship management agency
for Craftsman Truck competitor Bobby Dotter.
In the short track genre of the sport, Bland was also the Promoter and
Equity Partner of Joplin (MO) 66 Speedway from 1999 to 2000.
Contact information and a new web site for the Xtreme DirtCar Series will
announced in the coming weeks.
East Bay Raceway Park in Tampa, FL will host the first three 2003 events
the Xtreme DirtCar Series as a part of the Annual East Bay Winternationals.
The first race will be a $5,000-to-win event on February 4, followed by a
$7,000-to-win event on February 6, and a $15,000-to-win finale on February