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Author Topic:   UDTRA GOES PRIME TIME THIS SATURDAY ON SPEED CHANNEL
jammin
Dirt Administrator

Total posts: 5556
posted September 20, 2002 04:10 PM UIN: 16262997
UDTRA GOES PRIME TIME THIS SATURDAY ON SPEED CHANNEL

FOR IMMEDIATE RELEASE:

WOODSTOCK, GA - Just days after announcing a new multi-year deal with the
United Dirt Track Racing Association, SPEED Channel will feature the UDTRA
Pro DirtCar Series in a special two-hour airing on Saturday night from 8
p.m. to 10 p.m. ET with two events from the 2002 season.

SPEED Channel will be re-airing The Masters 75 from Cedar Lake Speedway in
New Richmond, WI, and the event from Crawford County Speedway in Denison,
IA.

"SPEED Channel has really committed to promoting the 'Dirty Thursday'
concept and dirt racing in general by signing the Pro DirtCar Series to a
multi-year deal beginning in 2003," UDTRA President Mike Swims said. "It
was nice to see them step up their promotional efforts to let even more
people know about these special back-to-back Saturday night telecasts of
the
UDTRA Pro DirtCar Series in prime time."

Beginning next season, SPEED Channel will air a minimum of 13 Pro DirtCar
Series events on Thursday nights with at least one repeat airing of the 13
races. This is an increase from the 10 Pro DirtCar Series events the
network is airing this season.

"This increased emphasis in 'America's Favorite Show On Dirt' by SPEED
Channel can be attributed to the tremendous positive feedback the network
has received from the fans," Swims said. "It's supply and demand. The fans
have shown SPEED Channel there is a demand, and the series and the network
have teamed up to create the supply."

For the complete UDTRA SPEED Channel schedule and a direct feedback link,
visit the UDTRA web site at www.udtra.com, or visit the SPEED Channel web
site at www.speedtv.com.

"We encourage the fans to keep giving the SPEED Channel their feedback on
our events through our web site and SPEED Channel's web site," Swims said.
"The network is hearing the voice of the fans, and they are responding with
more programming."

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