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Author Topic:   sponsorship
notlast
Dirt Newbie

Total posts: 3
posted October 03, 2002 06:55 PM
I was wondering what people get from their sponsors?

fairlaniac
Dirt Full Roller

Total posts: 74
posted October 03, 2002 07:38 PM
and how you go about obtaining some.

Thanks!

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Doug
Ford Guy Workin' on a... gulp, Chevy!
"Lift for a second, that's where you finish!"

racer17j
Dirt Forum Champ
Total posts: 1565
posted October 03, 2002 07:57 PM UIN: 54865418
good question i usually just get a big no from sponsors lol most of the time it's more what you can do for them not what they can give to you more than likley places like to help you by giving you their products such as tires,oil changes,fuel stuff like that myself i have only had one sponsor and thats for my lettering but i kinda got taken on that deal knocked $35 off total bill but what i didn't notice till i got the car all finished is that he charged me 25 for his sticker witch wouldn't be such a bad deal if i hadn't sent over 2000 in bussiness his way over the last couple years.

teamstertom
Dirt Forum Racer

Total posts: 89
posted October 03, 2002 08:05 PM
Starting a sponsor program starts with you and your equipment.
It is not what your sponsor can do for you,but it is what you can do for your sponsor. That is how you go about presenting the package to a "maybe sponsor".
Start a booklet with pictures of your car and your past success with racing. Include info about you,your team,where you race,and what your future race plans are.
Money is a key element to a race operation,but so are services. Look a couple of sponsors like autobody shops, rad shops,new and used tire shops,and of course auto recycler yards that can benefit you in parts or services.
Then when looking for CASH sponsors,start with local business's that can use your car as a tool for sales or a promotion tool. Use your best charm and show them what this exposure can do for them. When it comes to pricing the areas of your car for sponsor dollars,do not get greedy right away,it takes time to work into those types of deals.
On thing that seems to work well when looking for a sponsor,let them know your willing to do a parade,or a sponsor event for them.
One thing I always do is at the end of the year,each sponsor gets a bottle of top shelf booze,a 8x10 picture and a great big THANK YOU letter,also putting in there something about "next season's around the corner,it's time to win the championship, and with your support I think we can get it done".

outlawstock17
Dirt Forum Champ
Total posts: 620
posted October 03, 2002 08:07 PM
go read my post on the sponsers wanted forum. i'm in outdoor advertising and i just posted a few tips. 17j is right though, it is what you can do for them, unless you run across a racing nut in charge of the advertising budget. presentation is everything.

outlawstock17
Dirt Forum Champ
Total posts: 620
posted October 03, 2002 08:09 PM
teamstertom, you're on the right track.

lambs36
Dirt Newbie

Total posts: 2
posted October 14, 2002 07:18 AM
The sponsor we have supply us with everything from air filters finishing our blocks. Sunk almost 6 G's into our car this year

Geffy95x
Dirt Maniac

Total posts: 122
posted October 14, 2002 11:13 AM
Don't forget the responsability that comes with a sponsor which is that you must complete what you sell ,like the whole race schedule which might be too much for your situation so don't oversell yourself I did once and did not like the pressures so now I chose not to have big sponsors and am having more "fun" .
Try it first and see how it goes.
Just my two cents worth.

uforacing51
Dirt Freak

Total posts: 349
posted October 14, 2002 09:49 PM
Several years ago, when I was a youngin with alot of time and not much money, I really put some time into getting sponsors. Here is what I have learned over 20 + years of racing and depending on where you live you may or may not get this to work for you, but who knows. I know there are several good books about getting sponsors.
I had a bunch of sponsors for 100 to 200 bucks. But I really wanted to land a good deal one year, I had just watched "Days of Thunder" and Kyle Petty had landed the Mello Yello sponsorship. I went to our local Coke distributor (boy that sounds bad) he happened to be a friend, and proposed a deal. He mulled it over and told me he would call me. I thought Suuurrreee. But, couple days later he did call, I had to meet with the big boss from Bozeman, and again, it didn't look like it would happen. however, again a couple days later, they called again, and this time I had to meet with a man from Coke USA. I showed him a booklet of drawings, ideas, and the car that I had built already. to my surprise, they sponsored me. I had the best year I ever had up till this year and at the end of the year I told the local distributor that I was going to Pheonix to watch a Cup race, when I got there, I had pit passes and got to meet Kyle Petty and was about 40 feet from Richard Petty when he pitted for the first time during his last race at Pheonix. I will not forget that ever. What did I learn? Have ideas, in print and drawings. I had my water cans painted like coke cans, I did 4 shows for them that year. We had pit uniforms that I kept clean and we looked nice. Have a car built already or purchased when you go in, I don't believe that they want to hear you say that you will get somthing when you get enough money. Come in looking like a business man, show them that you arn't just a grease monkey. Start with friends, they will let you in the door. And I guess above all else, keep them posted of everything you are doing for them and get involved with all that they want you to do.
It has worked for me.

66jj
Dirt Freak

Total posts: 352
posted October 14, 2002 10:03 PM
LIKE EVERYONE HAS SAID ITS ABJOUT OFFERING SOMETHING AND STICKING TO IT...

MY BEST SPONSORSHIP DEAL HAS BEEN A SPONSOR THAT BOUGHT ALL MY FUEL, THE MORE I RACE THE MORE HE SPENDS, THAT WAY IF I BLOW UP AND CANT GO RACING WERE ALLWAYS EVEN, I HAVE HAD SEVERAL 2000.00 SPONSORS ALSO BUT I DONT LIKE IT CUS IT SPENDS TOOO EASY AND YOUR COMMITED TO GO RACING EVERY WEEK.... THERES NO RULE SAYING YOU CANT HAVE 5 SPONSORS THAT ALL THINKS THEY BUY YOUR FUEL OR ENTRY FEE!!!!

I THINK THE KEY IS THAT RACING IS A HOBBY AND IF YOU GET A SPONSOR ITS USUALLY CUS RACING IS A HOBBY FOR THEM TOO!! JUST AS A SPECTATOR. TREAT THEM WELL, I AM SPONSORED BY A SCUBA STORE, THEY HAVE 30 TROPHIES AROUND EVERY WINDOW AND I EXCHANGE A HOOD FOR THEIR WALL EVERY YEAR, I STOPPED GIVING THEM TROPHIES 2 YEARS AGO AND GIVE THEM TO KIDS IN THE STANDS INSTEAD!!!!!

ALSO A PET PEAVE OF MINE IS DONT LOOK FOR SPONSORS ON SOMEONE ELSES CAR..................

uforacing51
Dirt Freak

Total posts: 349
posted October 14, 2002 10:09 PM
66, I agree
I have found in the last few years, that I am not a youngin any more and I like going racing when I feel like it. Also, as I have gotten older and gotten better jobs, my responsibilities have gotten much more demanding of my time. I have a new Harris mod for next year, but I have military comitments for a full month right at the start of the season. It makes it so I won't be running for points.
Also, I have been talking to all of my old sponsors, (who are now friends) and all of them are agreeing to help me in some way. But I have been HONEST and told them that I can't run the whole year. they were ok with it.

jhon hollomon
Dirt Maniac

Total posts: 181
posted October 14, 2002 10:45 PM
I have had alot of low money sponsors. Last year I had at least five or six that were a hundred dollars or less. Every little bit counts!

hoosier_baby_3D
Dirt Maniac

Total posts: 118
posted October 31, 2002 11:45 PM
We get many things from sponsors. We have some that give us money, parts, our helment, the car trailor, and one sponsor even let us borrow a truck to pull the car with. One of our best sponsers were visiting the race track that we were runnin at and we overheard a their conversation that they wished that someone would let them sponsor their car. HINT!! If any of you immediate family owns a business and likes racin, ask em for their help. (Its harder to say no to family. LOL) Also try to find local businesses for your cash sponsors bc they kind of like the fact that if thier name is on a car, it is good advertisement for them and they can also use the sponsorship as a tax write-off.
Amy

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"Blood, Sweat, and Gears"

wrenchjockey
Dirt Full Roller

Total posts: 31
posted November 02, 2002 02:08 PM
My situation is a little different than most, but as you can see, it all helps. I'm a mechanic who works in a body shop and when I started to build the car, I dropped hints to all the salesmen who call on me every week to get the checkbook ready. They were able to see weekly progress and my excitement every week and before long they would walk over to the race car before they would talk to me. The car will be ready for next year (2003) and already I have my NAPA salesman cutting the check for all machine work on both motors (at the NAPA Machine shop, of course), Our paint supplier showed up with two cases of high-buck paint and materials, the owner of the shop I work at has given me one of the shop stalls for storing and repairing the car, and I had a paintless dent repair company who does business with us wrote me a check for $500. And I'm still looking for more every time a new salesman stops to see me. I've been told I'm extremely lucky, especially since I'm a rookie who hasn't turned a single lap, but I've been involved in racing for many years and I know what it takes to win and I talk to my sponsors weekly to give them updates on the progress of the car and team. The key I would say is persistance and confidence in yourself, your team and your car. And maybe some luck.

moedemarcus
Dirt Roller

Total posts: 22
posted November 13, 2002 11:30 PM
check out www.racingsecrets.net, they have info on sponsorship help

WillieWinn
Dirt Roller

Total posts: 19
posted December 25, 2002 12:41 PM
On my budget bomber, I shopped one time sponsorships. The local pub got a fender spot for buying my shox and coils. Others got spots for a seat, wheels, etc. They also paid for their own decal. Then I supported my car from there. It got my car built a lot faster. I realize higher classes need more cash flow, however.

B MOD MAN
Dirt Roller

Total posts: 10
posted December 28, 2002 07:58 PM
How much money would be a good starting spot when looking for cash sponsors, 200 a fender or quarter and 400 for the hood? Is this reasonable or would I be selling myself short. I race an IMCA hobby stock at two different tracks.

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